Email Marketing

5 Emails You Should Add To Your Drip Campaigns

Clearly, your goal for spending so much time online is to generate leads who will eventually turn into clients and closings. My goal here is to help you do that more efficiently. When you understand that the typical real estate agent converts less than 2% of Internet leads and the average Internet lead takes 8 months to convert into a …

Use Your Email Signature To Send Pre-Written Emails

Do you ever find yourself sending the same email over and over again? Are you one of those people that keep a document with a bunch of pre-written emails so you can quickly copy and paste them into your emails? Then here’s a quick tip to make your life even easier. Ditch the doc and use your email signature instead. …

Increase Your Sales By Writing Effective Content

I had the honor of being part of a panel for Active Rain’s RainCamp where a question was asked that I thought would be valuable to share with everyone. The question was, How do you come up with content for your website and blog?. What a wonderful question and I would like to share my answer and expand on it …

How To Get Good Information From Bad Internet Leads

What percentage of bad leads do you get from your website? Bad phone number? Bad email address? Or maybe something more creative like Mickey Mouse or some vulgar name? The idea of how much money is wasted anytime someone registers with bad information is enough to make your hair gray prematurely… or just fall out. Let not your heart be …

3 Tips For Converting Website Visitors Into Sales

Let me start by stating the obvious. Leads must convert into customers. Period. If you are generating leads on your website or buying leads, then figuring out how to take the visitor from browsing to buying can be a challenge! No matter where your business is conducted (online or offline), here are some pointers on turning LEADS into SALES. 1. …

How To Win For Sale By Owner Sellers

I have many new agents and even seasoned real estate agents ask me how to attract property listings. I have to be completely honest, generating buyer leads is a LOT easier than generating listing leads. Have you ever heard the term, “it takes money to make money”? This statement is especially true when it comes to generating listing leads. There …

8 Email Campaigns You Should Set Up Right Now

Go ahead, bow your head in shame if you place every lead on the exact same drip campaign. Okay, that was a bad idea. You can’t read with your head bowed which means you can’t learn how to improve this predicament. All joking aside, if you are going to use drip campaigns to support your lead conversion efforts then it …